When Agents Pay for Leads

A look at Zillow Premier Agent and whether it’s worth the cost Real estate agents work tirelessly to capture and nurture leads. Zillow promises to deliver leads to agents for a fee through its Zillow Premier Agent program. As the largest real estate search engine with...

Brand Yourself for Achievement

Leveraging your brand to win awards and recognition. Real estate agents hoping to gain recognition among their peers and their communities can leverage their brands to help them win reputable awards that show others their value and reputability. One way to gain...

Task Management

When It Comes to Project Management Software Choose Wisely Three Project Management Tools that adapt to you and not the other way around. The world of software and apps is saturated with myriad organizational tools to help manage tasks and projects; but determining...
12 Habits of Remarkably Successful Agents

12 Habits of Remarkably Successful Agents

We all want to achieve success. We have dreams of being star real estate agents and record-setting brokers. But we all know that dreaming doesn’t make that happen. So, what makes some agents more successful than others? We have compiled the following list of habits...

Agent Growth: Building Trust

FORCE members have demonstrated boundless dedication to their clients and the industry by participating in continuing education and going above and beyond to serve their clients and their field. Unfortunately, many Americans may not view real estate agents as a...