REO Horror Stories

You never know what lies behind the walls of an REO property. Two members of the FORCE detail their experiences in this unique market. “It’s Halloween. Everyone’s entitled to one good scare.” This memorable quote from 1978’s horror masterpiece “Halloween” rings true...

When Agents Pay for Leads

A look at Zillow Premier Agent and whether it’s worth the cost Real estate agents work tirelessly to capture and nurture leads. Zillow promises to deliver leads to agents for a fee through its Zillow Premier Agent program. As the largest real estate search engine with...

Brand Yourself for Achievement

Leveraging your brand to win awards and recognition. Real estate agents hoping to gain recognition among their peers and their communities can leverage their brands to help them win reputable awards that show others their value and reputability. One way to gain...