NEW FACES, NEW OPPORTUNITIES

Each quarter, the FORCE features some of its new members in its newsletter. Here are some of the agents we’ve recently welcomed to our network. Brenda Allen Leaving A Legacy Realty LLC Brenda Allen is a Tennessee-based real estate broker, licensed in her home state as...
Showing Your Clients Genuine Gratitude

Showing Your Clients Genuine Gratitude

Often, you may think of saying “thank you” as just another box to check on your to-do list. However, homebuyer clients are more than a source of business—they’re the foundation of the entire residential real estate industry. The art of showing gratitude can mean the...

Member Spotlight: Harry Khayalian

Harry Khayalian is a Broker/Owner at Lucent Properties in Pasadena, CA, and recently joined the FORCE. What is your background in real estate, and how does REO fit into your business? Khayalian: I have 21 years of experience in the traditional real estate field, and...
How to Convert FSBO Listings

How to Convert FSBO Listings

The for-sale-by-owner (FSBO) sector of the market represents an untapped resource for some agents. For those bold enough to view them as opportunities rather than losses, FSBO homes can be a lucrative niche. Before cold-calling your first FSBO listing, it’s good to...