Showing Your Clients Genuine Gratitude

Showing Your Clients Genuine Gratitude

Often, you may think of saying “thank you” as just another box to check on your to-do list. However, homebuyer clients are more than a source of business—they’re the foundation of the entire residential real estate industry. The art of showing gratitude can mean the...

Member Spotlight: Harry Khayalian

Harry Khayalian is a Broker/Owner at Lucent Properties in Pasadena, CA, and recently joined the FORCE. What is your background in real estate, and how does REO fit into your business? Khayalian: I have 21 years of experience in the traditional real estate field, and...
How to Convert FSBO Listings

How to Convert FSBO Listings

The for-sale-by-owner (FSBO) sector of the market represents an untapped resource for some agents. For those bold enough to view them as opportunities rather than losses, FSBO homes can be a lucrative niche. Before cold-calling your first FSBO listing, it’s good to...
Hiring a Real Estate Virtual Assistant

Hiring a Real Estate Virtual Assistant

For a real estate agent or broker, the list of daily tasks is seemingly endless and encompasses a wide range of skill sets. For many, their strengths and their passion lie in building relationships and working with buyers and sellers, rather than in scheduling...